4 Industries That Will Dominate Social Media in 2018

Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivalled only by word of mouth.

According to the first-quarter-2017 report by 4C Insights, overall social media spend was up 60 percent compared with a similar period the previous year. CMO Survey predicted a 17 percent annual compound growth rate from 2016 through 2021 for social media spend. It estimates that the social media advertising investment will represent 25 percent of total online spend in 2018.

 Yet, there are some who are not convinced that social media can generate revenue. Clearly, the success hasn’t been uniform across all industries—some are raking in billions of dollars, while some are barely active. But based on the recent trends, we’re likely to see more social media activity from some traditionally inactive industries. 

 

 

1. Hospitality

Much like social media, the hospitality industry is a dynamic sector characterized by constant shifts and evolution. Its adoption of technology over the past couple of years has only added to the rapid change.

When it comes to social media, however, the industry’s usage is still in its infancy. We’re just now seeing prominent brands starting to utilize it to their advantage as they integrate marketing with services, such as bookings, into social media channels.

As chefs encourage their customers to post photos of their food on social media and reviews continue to influence buying decisions, mobile payment transactions are taking centre stage in the industry. Reports show that 43 percent of restaurants will be adopting mobile pay by the end of the year. The mobile payments industry is expected to hit the trillion-dollar mark in a few years, meaning that hospitality will have no choice but to be part of it.

In order to quickly adapt to such changes and ensure their effective implementation, the industry needs to first catch up with the new ways of communication—social media being the dominant one.

As they try to learn about the behaviours and expectations of their tech-savvy customers, these companies will rely on social media. 

 

2. Manufacturing

Although most of the business-to-business world has been embracing social media, manufacturing has been lagging. This has been mostly due to the accepted assumption that the average customer doesn’t spend enough time on social media. But that’s in the past, and manufacturers have realized it.

“Now, most manufacturing companies have some kind of presence on social media,” says Raymond Sam of GearScope. “According to an annual report by the Content Marketing Institute, the average number of social media platforms used by manufacturing companies is five, and most manufacturers prefer the big five platforms in this order: YouTube, LinkedIn, Facebook, Twitter and Google+. On the question of the most preferred paid content promotion methods, 85 percent of marketers say their organization uses social promotion.” 

Whether it’s educating customers, boosting brand awareness, enhancing B2B relationships or sourcing customer feedback, manufacturers can benefit from social media in many aspects of their businesses.

Emphasizing the importance of making use of social media, Michael Del Gigante, president of MDG Advertising, says, “Manufacturers have been slow to integrate social media into their marketing strategies, but it’s an essential tool for content promotion and lead generation. Manufacturers that don’t embrace it will find themselves falling behind their social-media-savvy competitors.” 

 

3. Pharma

You can’t talk about compliance issues hindering the adoption of social media without mentioning pharma.

While the communication lines of pharma are highly regulated, the number of pharmaceutical companies using social media to reach and engage with their consumers, potential hires and other healthcare professionals has been steadily increasing.

How’s pharma navigating the big world of social media? Lux Narayan, co-founder and CEO of Unmetric, tells Forbes of the “four-silo” approach pharmaceutical companies have taken to ensure that they reap the most from social media.

When conducting research for its report, Unmetric found that pharma has organized itself into four areas to boost its social media presence:

  1. Corporate social profiles that typically talk about the company history, overview, and staff.
  2. Careers in pharma.
  3. Over-the-counter branded pages, discussing products.
  4. Community pages, discussing diseases without mentioning drugs (unlike the branded pages).

As patients get used to going online to find treatment recommendations, emotional support and general engagement with their peers, the industry will need to gear up its efforts on social media to stay connected to its consumers. 

 

4. Finance

The finance industry is heavily regulated. The compliance issues alone have been enough to make would-be social media users in the industry think twice about testing the platform for marketing.

Speaking to Hootsuite, financial services expert Amy McIlwain said, “In addition to compliance, one of the reasons financial advisors initially held back was the belief that their clients––baby boomers and seniors––were not on social media.” She went on to say that the situation has changed with baby boomers flocking to platforms such as Facebook and Instagram. She continued, “LinkedIn reported in 2014 that more than 5 million high-net-worth people in North America were likely to use social media to assist with financial decision-making.”

Another important currency in finance is trust. When money-in-motion events such as job change, retirement or graduation occur, customers look for trustworthy financial advisors. To build this trust and ensure that they remain on the minds of their customers, financial institutions will have to turn to social media.

To reach its audience, which now includes avocado-toast-consuming millennials, the finance sector will need to get on with the times and start using social media.

With promises of further advancements in technology, faster Internet speeds and generally better connectivity in 2018, social media is likely to be embraced by more brands across many industries. No matter how much success they’re having with other platforms, most industries are quickly realizing that social media is no longer optional—it’s now an important part of the overall business development strategy.

Industries such as tech, fashion, real estate, retail and marketing have shown that all it takes to see success with social media is the right mix of attention, commitment and effort—and, yes, a budget, too. 

 Special Thanks - http://www.adweek.com/digital/4-industries-that-will-dominate-social-media-in-2018/

See you soon ! 

 

What lies ahead for social media in 2018.

What happened in 2017? More like what didn’t happen. Right? Seriously, though, a lot happened and I’ve condensed it into two battles. 
 

1. Social media vs reality 

In 2017, roughly a third of the 7.6 billion global population were social-media users, and about a quarter had Facebook accounts. This isn’t a dramatic increase from 2016, but still. Social media is big, and it’s changing the world. 

In a literal sense, augmented reality has altered the way people experience the world. Admittedly, its main manifestation in 2017 was people of all ages searching the streets for Pokémon characters, and the anti-climactic launch of Snapchat’s spectacles. But the AR/VR arms race is undoubtedly on, with Apple and Google investing furiously in this technology. 

Then there’s politics. The fall-out from the US election, Brexit and a UK general election all shaped 2017 and those huge events were, in turn, shaped by social media. In total, Donald Trump and Hillary Clinton spent $81m on Facebook advertising alone; in the UK, Labour’s better-than-expected results were largely credited to its social-media savviness. For some observers, social media has become the most influential factor in political decision-making. 

2. Social media vs the news 

Global, paid social spend shot up to $41bn in 2017. It was less than $18bn only three years ago. The lion’s share of this is Facebook’s, with Twitter and LinkedIn pretty far behind, and Snapchat and Instagram with decent growth. When you add Google to the mix, there’s a lot of ad revenue that used to go to news companies that doesn’t any more. 

That’s why there has been a spate of news sites adding paywalls, and a bucketload of anti-social (media) news. "Google funds extremists", "Facebook spreads fake news", "Twitter spreads hate", "Bots ruin elections", "YouTube damages brands", and so on. It’s hard to know who to trust these days: the vilified or the vilifiers. 

The platform/publisher debate has been heated to say the least, and shows no signs of cooling. But the business model is well established: create a social-media platform people like, and find a good way of selling ad inventory on it. This will continue, regardless of news companies’ resentment. 

So what lies ahead in 2018?

Social TV

TV is going through a transitional period at the moment, with programmatic TV on the rise and TV platforms springing up in all sorts of forms. Netflix and Amazon are challenging traditional broadcasters, but Facebook, Twitter and Snapchat have also started buying, or even producing, long-form content. 

It’s all getting a bit blurry. You can buy inventory programmatically for TV on-demand platforms or over-the-top providers. Or you can advertise on YouTube channels with far greater reach than a lot of linear TV. But is video as good as TV? And what’s the difference, really, between them? Now you can also advertise  on the most-premium content via social platforms. Complicated. 

My advice is to take advantage. Upfront TV has always been over-priced, even if it is the best channel for branding. It won’t take long for the market to mature, and the live auction to get crowded. Seize the chance for some excellently priced TV inventory, courtesy of the new pretenders of social media. 

Social transparency

The General Data Protection Regulation comes into effect in May, and it will have a very positive impact on social-media advertising. You may have noticed Facebook’s commendable changes to data collection and personalised ads – that will extend across all platforms and add transparency. 

Why is this good? Every study related to consumer attitudes toward personalised ads says the same thing: if an individual is aware of how their data is collected, then they are more receptive to the ads that derive from it. 

Paid social, especially Facebook, offers incredible levels of granularity in targeting; GDPR is no threat to that. Despite the pessimism, data-sharing will continue as long as there is something to be gained from it by the user. The only change will be an uplift in engagement and conversion rates, as ad relevance and transparency improves. 

Social winners

I may as well have a punt. If I had to pick one winner for this year (other than the unstoppable Facebook), I’d probably say Instagram. Have you seen how fast its Stories features has taken off? It has 300 million daily active users (50% more than Snapchat, which is a little mean, considering Snapchat started it), and with Facebook there to help out, it would be no surprise if ad revenues boomed this year. 

So there you go. If I’m wrong – well, nobody will remember...


Read more at https://www.campaignlive.co.uk/article/lies-ahead-social-media-2018/1453812#cOXL7QQEkuxHKgVm.99

How social media can impact house prices?

 

Good news for all house agency and private landlords! 

 

Cape Town - The mindset of buyers in an area has not really been explored as a driver of demand for property - and therefore the value of a property, according to Paul Stevens, CEO of real estate group Just Property.

This mindset can be influenced by the "woman and man in the street" and in this regard, social media certainly plays a part, in his view.

"While traditional media may focus on the 'bad news' in areas, social media community groups tend to amplify the 'good news'," said Stevens.

He gives the example of a group of mothers being part of a Facebook group. If members of the group recommend a certain school, the view of the area around that school will be positively impacted too, making it more desirable.

"Similarly, a vibrant neighbourhood watch Whatsapp group or a Facebook community page for a particular residential node fosters a strong sense of safety and belonging between residents," he explained.

"And while such a forum would, of course, discuss crime in the area, their crime-prevention successes will be trumpeted. This, in turn, projects the impression that the community has taken control. That the area actually is safer. Word gets out, and the node’s reputation improves."

As an area becomes more desirable, house prices also improve. He uses Summerstrand in Port Elizabeth as an example of the positive impact of social media activity which showcased the lifestyle offered in the neighbourhood.

At the same time, the neighbourhood security increased visibility and residents commented about this on social media too.

“The local high school (Pearson) has seen great changes to its campus as well as academic and sports results... again, all amplified and broadcast on social media," said Stevens.

"Things like these are shifting sentiment, making the neighbourhood seem more attractive to people motivated by lifestyle factors. Property owners have a lot of power in their hands and on their phones.”

 

Social Media And Content Marketing Trends That Will Shape 2018!

Social Media and digital world were always our main points of interest and some time ago it became a part of our daily work life. We know exactly that sometimes you can feel overwhelmed with the amount of different news and informations bumping on your computer screen every minute. That's why we have designed our News Feed to make your life easier and shortlist articles with the most important informations. Why? Because nobody like us is following trends and changes in modern world. 

Check out the article below - we hope it will be beneficial for you and your understanding of changes that we will face in near future (it was for our team of experts!). 

In recent years, companies have turned to social media and content marketing as powerful tools to gain a broader and more engaged audience. With new technologies and apps, social media is now embedded in almost everyone’s daily life, however common or complex your lifestyle may be.

In the past few years, we have seen some notable changes from social media giants like Facebook, Twitter and Instagram and from relatively new players like LinkedIn and Snapchat. With the influx of even more following suit, these platforms are poised to put an evolving game-face on, with no signs of stopping.

This year, Apple revealed the iPhone 8 and iPhone X with astounding upgrades like the A11 Bionic, which critics regard so far as the smartest chip making privacy, sharing, gaming, shopping and other processes better compared to its iPhone predecessors. Google is also aiming for its “next billion users” by way of Google Go.

As these new technological advancements go mainstream, social media companies and businesses are yet again expected to get another facelift, thus making the coming year even more exciting for marketers. As we dive into 2018, new social media and content marketing trends are about to unfold with distinct features we may have never seen before. But before we tackle these trends, let’s take a look at some marketing hurdles most companies face:

Marketing Challenges

The ability to keep up: With a growing myriad of tactics and tools without a single rulebook to follow, businesses are becoming overwhelmed, and most companies find themselves fatigued with too long a list of content formats, game plans and tools.

Understanding which platforms work best for your audience: Think of social media as a race where every marketer is geared to have a share of the pie. Even among social media channels, the chase toward which platform has a greater share of influence is an unpredictable battle. For example, Twitter failed to grow its numbers considerably in 2017, and though it's closed the year with a steady and positive revenue, its rate of growth in terms of number of followers has slowed down compared to its rivals.

Measuring ROI: There's now an added pressure on marketers to prove the effectiveness of the strategies employed thus far and to attest a positive impact on future investments. Marketing teams now need to re-evaluate the impact their efforts have on overall business objectives, versus a focus on monetary investments made to bring those campaigns full-circle.